Go on Lad – Hovis Commercial

I considered where I was going to find all those locations in one place and Liverpool had them all. We were able to kill 12 birds with one stone. The ad is brilliant. It gave me goosebumps, it is beautiful. The blitz scene is particularly special. Falkner Street was brilliant for the World War I scene. I brought the ad out of London because I knew Liverpool would deliver.

Colin Offland, Chief Productions